{"id":276,"date":"2010-03-26T08:57:09","date_gmt":"2010-03-26T15:57:09","guid":{"rendered":"http:\/\/www.deansmailing.com\/rationalmarketing\/?p=276"},"modified":"2010-03-22T10:00:47","modified_gmt":"2010-03-22T17:00:47","slug":"five-marketing-steps","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2010\/03\/five-marketing-steps\/","title":{"rendered":"Five Marketing Steps"},"content":{"rendered":"<p>A refresher for some of you and perhaps a fresh outlook on some basics.<\/p>\n<p><strong>Step 1: Understand your customer<\/strong><\/p>\n<p>See other posts about segmentation and definition<\/p>\n<p><strong>Step 2: Create value for your customer<\/strong><\/p>\n<ul>\n<li>Focus on product or service features<\/li>\n<li>Enhance the social skills of your employees<\/li>\n<li>Use price as an additional customer value<\/li>\n<li>Provide credit or payment terms to meet the needs of your customers<\/li>\n<li>Enhance the image of your product, service or store<\/li>\n<li>Provide service, before and after sale<\/li>\n<li>Think of your location as another service for your customer<\/li>\n<li>Present convenience<\/li>\n<li>Set a mood with the atmosphere of your place of business<\/li>\n<\/ul>\n<p><strong>Step 3: Communicate your value to your target market<\/strong><\/p>\n<ul>\n<li>Everything you do communicates<\/li>\n<li>Word of mouth is critical<\/li>\n<li>You never get a second chance to make a first impression<\/li>\n<li>Keep it simple<\/li>\n<\/ul>\n<p><strong>Step 4: Make it easy for the customer to buy<\/strong><\/p>\n<ul>\n<li>Set hours of operation that are convenient for customers<\/li>\n<li>Make credit readily available<\/li>\n<li>Select convenient locations (for retailers)<\/li>\n<li>Find good retail outlets (for manufacturers)<\/li>\n<li>Deliver products to customers in a reasonable and timely manner<\/li>\n<\/ul>\n<p><strong>Step 5: Create long term relationships<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A refresher for some of you and perhaps a fresh outlook on some basics. Step 1: Understand your customer See other posts about segmentation and definition Step 2: Create value for your customer Focus on product or service features Enhance the social skills of your employees Use price as an additional customer value Provide credit [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[26,61],"class_list":["post-276","post","type-post","status-publish","format-standard","hentry","category-marketing-plan","tag-customer-retention","tag-marketing-plan"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=276"}],"version-history":[{"count":3,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/276\/revisions"}],"predecessor-version":[{"id":278,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/276\/revisions\/278"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}