{"id":21,"date":"2010-01-09T19:45:33","date_gmt":"2010-01-10T02:45:33","guid":{"rendered":"http:\/\/www.deansmailing.com\/rationalmarketing\/?p=21"},"modified":"2010-04-05T10:44:41","modified_gmt":"2010-04-05T17:44:41","slug":"do-more-marketing-with-less-money","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2010\/01\/do-more-marketing-with-less-money\/","title":{"rendered":"Do More Marketing with Less Money"},"content":{"rendered":"<ul>\n<li>Stagger<a title=\"Dean's Mailing\" href=\"http:\/\/www.deansmailing.com\" target=\"_blank\"> mailing<\/a> schedules (200 piece mailings still qualify for presorted postage discounts)<\/li>\n<li>Think about new ways to get more from your customer list\n<ul>\n<li>Would you tell a different story to someone based on where they live or the business is located?<\/li>\n<li>Would you offer a deeper discount if they have not purchased from you in the last year?<\/li>\n<li>Would updating your customer file with more details help you create more personalized messages?<\/li>\n<\/ul>\n<\/li>\n<li>Now is a great time to implement existing customer retention programs like newsletters, anniversary (their wedding or when they last purchased from you) letters or postcards, birthday cards, postcard reminders\u2026<\/li>\n<li>Get coop advertising support from your vendors<\/li>\n<li>Cooperate with nearby businesses<\/li>\n<li>Cooperate with similar but non competing businesses<\/li>\n<\/ul>\n<p>We have more ideas please call us at 602-272-2100 and let us help you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stagger mailing schedules (200 piece mailings still qualify for presorted postage discounts) Think about new ways to get more from your customer list Would you tell a different story to someone based on where they live or the business is located? Would you offer a deeper discount if they have not purchased from you in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,12,18],"tags":[27,24,26,22,16,23,25],"class_list":["post-21","post","type-post","status-publish","format-standard","hentry","category-marketing-strategy","category-saving-money","category-tough-times-marketing","tag-coop-advertising","tag-customer-list","tag-customer-retention","tag-mailing-schedule","tag-minimize-costs","tag-minimum-quantity-for-postage-discount","tag-personalized-message"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":8,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/21\/revisions"}],"predecessor-version":[{"id":305,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/21\/revisions\/305"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=21"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=21"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}