{"id":164,"date":"2010-03-02T09:46:02","date_gmt":"2010-03-02T16:46:02","guid":{"rendered":"http:\/\/www.deansmailing.com\/rationalmarketing\/?p=164"},"modified":"2011-02-02T11:11:04","modified_gmt":"2011-02-02T18:11:04","slug":"brand-experience-matters-to-consumers-more-than-loyalty-clubs","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2010\/03\/brand-experience-matters-to-consumers-more-than-loyalty-clubs\/","title":{"rendered":"Brand Experience Matters to Consumers More Than Loyalty Clubs"},"content":{"rendered":"<p>In a recent message from the <a href=\"http:\/\/view.ed4.net\/v\/CIZ4\/240QH\/RNFRPQG\/ZG73ZN\/\" target=\"_blank\">Harvard Business Review\u2019s Daily Stat<\/a>, some <strong>52%<\/strong> of people in a survey said their memberships in loyalty clubs (from credit cards, banks, and other companies) influence their buying decisions; but <strong>54%<\/strong> said they&#8217;d give up their memberships if they had a negative product or service experience with a brand, according to the Chief Marketing Officer Council. The average U.S. household is enrolled in 14 loyalty and rewards programs.<\/p>\n<p>Can we help you strengthen your ties with your customers? Is there a way that we can help you strengthen your brand?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a recent message from the Harvard Business Review\u2019s Daily Stat, some 52% of people in a survey said their memberships in loyalty clubs (from credit cards, banks, and other companies) influence their buying decisions; but 54% said they&#8217;d give up their memberships if they had a negative product or service experience with a brand, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[9,26,8,17],"class_list":["post-164","post","type-post","status-publish","format-standard","hentry","category-buying-behavior","tag-consumer-buying-behavior","tag-customer-retention","tag-harvard-business-publishing","tag-maintain-customer-relationship"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=164"}],"version-history":[{"count":3,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/164\/revisions"}],"predecessor-version":[{"id":691,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/164\/revisions\/691"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}