{"id":146,"date":"2010-02-18T09:35:13","date_gmt":"2010-02-18T16:35:13","guid":{"rendered":"http:\/\/www.deansmailing.com\/rationalmarketing\/?p=146"},"modified":"2010-02-16T22:51:47","modified_gmt":"2010-02-17T05:51:47","slug":"back-to-basics","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2010\/02\/back-to-basics\/","title":{"rendered":"Back to Basics"},"content":{"rendered":"<p>According to an article extracted from <a href=\"http:\/\/www.mckinseyquarterly.com\/Retail_Consumer_Goods\/Strategy_Analysis\/Consumer_electronics_gets_back_to_basics_2454?gp=1\">McKinsey Quarterly<\/a> by <a href=\"http:\/\/view.ed4.net\/v\/8XCZ\/K1JU3\/D45MX29\/SPOQ6E\/\">Harvard Business Publishing<\/a>, purchasers of consumer electronics have greater interest in products offering core benefits at attractive prices than in products with unused bells and whistles.<\/p>\n<figure style=\"width: 400px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" title=\"Consumer Attitudes Toward Products\" src=\" http:\/\/cbimages.ed4.net\/hbsp\/8533_332461.jpg\" alt=\"Consumer Attitudes Toward Products\" width=\"400\" height=\"467\" \/><figcaption class=\"wp-caption-text\">Consumer Electronics Get Back to Basics<\/figcaption><\/figure>\n<p>Part of marketing is product design, but I wonder do we need to embrace these trends in other areas too?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to an article extracted from McKinsey Quarterly by Harvard Business Publishing, purchasers of consumer electronics have greater interest in products offering core benefits at attractive prices than in products with unused bells and whistles. Part of marketing is product design, but I wonder do we need to embrace these trends in other areas too?<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,12],"tags":[9,8,62],"class_list":["post-146","post","type-post","status-publish","format-standard","hentry","category-buying-behavior","category-saving-money","tag-consumer-buying-behavior","tag-harvard-business-publishing","tag-marketing-strategy"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=146"}],"version-history":[{"count":3,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/146\/revisions"}],"predecessor-version":[{"id":148,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/146\/revisions\/148"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}