{"id":127,"date":"2010-02-12T13:05:35","date_gmt":"2010-02-12T20:05:35","guid":{"rendered":"http:\/\/www.deansmailing.com\/rationalmarketing\/?p=127"},"modified":"2010-04-05T10:42:49","modified_gmt":"2010-04-05T17:42:49","slug":"simple-sells","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2010\/02\/simple-sells\/","title":{"rendered":"Simple Sells"},"content":{"rendered":"

BNET<\/a> recently shared this great post about simplicity. Marketers at Starbucks, Kraft, and Campbell have discovered that \u201csimple\u201d sells. Products that stress fewer ingredients – food, drinks, cosmetics, even pet food – are outselling rivals, as this USA Today<\/a> story explains.<\/p>\n

Is this a trend with traction? Will this “marketing megatrend” extend beyond consumable products? Leading consumers with creative marketing is one thing. Is \u2019simple\u2019 something we should all be considering in our marketing, branding, and positioning? The answer to that is yes. Here are \u2026<\/p>\n

Five Reasons Why You Should Keep It Simple:<\/p>\n

1. Communication.<\/strong> Regardless of whether your organization is Business to Business (B2B) or Business to Consumer (B2C), high-tech or high fashion or non-profit. When it comes to positioning, the simplest and easiest to understand way of getting across your unique value proposition (the reason why customers should buy from you and not your competitor) is always the best way.<\/p>\n

2. We\u2019re All Consumers. <\/strong>You, me, the CEO, even the seemingly unflappable finance and IT people. We\u2019re all consumers and we\u2019re all subject to mega-marketing trends that invade our subconscious day and night.<\/p>\n

3. Stress and Overload.<\/strong> We\u2019re all stressed-out on media, product, and \u201cchoice\u201d overload. Too much choice can be a bad thing. We are all overloaded with media and product choices. Moreover, technology adds complexity that takes time to learn. It\u2019s nice to have one less thing to analyze and worry about. \u201cSimple\u201d is calming, relaxing \u2026 for a change.<\/p>\n

4. In Management and In Life, Keep It Simple. <\/strong>That simple rule goes a long way to explaining why Apple\u2019s Mac continues to gain market share over PCs.<\/p>\n

5. Left-Brain And Right-Brain Appeal. <\/strong>Emotionally, we associate \u201csimple\u201d with easy, quick, controlled. While we make left-brain decisions based on the perception of quality and performance, in many of those metrics – defects, moving parts, size and weight – less is more. These days we just want things to work the way they\u2019re supposed to – no instructions, no drama, no returns.<\/p>\n

Direct mail<\/a> is a really great way to communicate \u201csimple\u201d in a clear-cut and easy to understand way. Call us at 602-272-2100 for some fresh ideas in graphic design or just let us mail your simple idea.<\/p>\n","protected":false},"excerpt":{"rendered":"

BNET recently shared this great post about simplicity. Marketers at Starbucks, Kraft, and Campbell have discovered that \u201csimple\u201d sells. Products that stress fewer ingredients – food, drinks, cosmetics, even pet food – are outselling rivals, as this USA Today story explains. Is this a trend with traction? Will this “marketing megatrend” extend beyond consumable products? […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,33],"tags":[60,9,62],"class_list":["post-127","post","type-post","status-publish","format-standard","hentry","category-advertising","category-marketing-strategy","tag-advertising","tag-consumer-buying-behavior","tag-marketing-strategy"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=127"}],"version-history":[{"count":3,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/127\/revisions"}],"predecessor-version":[{"id":129,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/127\/revisions\/129"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}