{"id":113,"date":"2010-02-11T09:22:23","date_gmt":"2010-02-11T16:22:23","guid":{"rendered":"http:\/\/www.deansmailing.com\/rationalmarketing\/?p=113"},"modified":"2010-07-21T17:39:29","modified_gmt":"2010-07-22T00:39:29","slug":"life-changing-opportunities","status":"publish","type":"post","link":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/2010\/02\/life-changing-opportunities\/","title":{"rendered":"Life Changing Opportunities"},"content":{"rendered":"<p>In December 2009, <a href=\"http:\/\/www.delivermagazine.com\/\">Deliver Magazine<\/a> did a summary of statistics about new parents that they extracted from <a href=\"http:\/\/www.thebump.com\/\">TheBump.com<\/a>.<\/p>\n<ul>\n<li>69% of      new and expecting moms use the samples received in pregnancy and parenting      gift packs<\/li>\n<li>$3,342.00      is the average amount spent during the first year of pregnancy<\/li>\n<li>85% of      new parents set up a college savings plan<\/li>\n<li>82% of      new parents create a will\/living trust\/estate plan<\/li>\n<li>67% of      new parents book a vacation<\/li>\n<li>51% of      new parents purchase or lease a new or pre-owned car<\/li>\n<li>32% of      new parents purchase a home for primary residence.<\/li>\n<\/ul>\n<p>These facts remind us that life changing events prompt  changes in buying behavior. Other life changing moments:<\/p>\n<ul>\n<li>Getting      a driver\u2019s license<\/li>\n<li>Going      to college<\/li>\n<li>Entering      the work force<\/li>\n<li>Getting      married<\/li>\n<li>Empty      nest<\/li>\n<li>Retirement<\/li>\n<\/ul>\n<p>I think you get the idea. I know that my friends are looking forward to children going away to college so they can finally fix up their houses. Can we help you reach a key group as they go through new experiences that lead to new needs and wants? Using a <a title=\"Dean's Mailing\" href=\"http:\/\/www.deansmailing.com\" target=\"_blank\">well defined list <\/a>helps you speak directly to people who need and want what you have to offer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In December 2009, Deliver Magazine did a summary of statistics about new parents that they extracted from TheBump.com. 69% of new and expecting moms use the samples received in pregnancy and parenting gift packs $3,342.00 is the average amount spent during the first year of pregnancy 85% of new parents set up a college savings [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,7],"tags":[9,20,62],"class_list":["post-113","post","type-post","status-publish","format-standard","hentry","category-advertising","category-buying-behavior","tag-consumer-buying-behavior","tag-focus-marketing","tag-marketing-strategy"],"_links":{"self":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/comments?post=113"}],"version-history":[{"count":4,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/113\/revisions"}],"predecessor-version":[{"id":453,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/posts\/113\/revisions\/453"}],"wp:attachment":[{"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/media?parent=113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/categories?post=113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deansmailing.com\/rationalmarketing\/index.php\/wp-json\/wp\/v2\/tags?post=113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}