Do More Marketing with Less Money

  • Stagger mailing schedules (200 piece mailings still qualify for presorted postage discounts)
  • Think about new ways to get more from your customer list
    • Would you tell a different story to someone based on where they live or the business is located?
    • Would you offer a deeper discount if they have not purchased from you in the last year?
    • Would updating your customer file with more details help you create more personalized messages?
  • Now is a great time to implement existing customer retention programs like newsletters, anniversary (their wedding or when they last purchased from you) letters or postcards, birthday cards, postcard reminders…
  • Get coop advertising support from your vendors
  • Cooperate with nearby businesses
  • Cooperate with similar but non competing businesses

We have more ideas please call us at 602-272-2100 and let us help you.

2 comments

  1. What a good read. Thanks.

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