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The Mortgage Bankers Association reported that 1.2 million households were lost from 2005 to 2008, despite a population increase of 3.4 million. The decline in households has likely contributed to the excess supply of apartments and single family homes on the market. Household formation should pick up once the job market stabilizes. Young adults need [...] Deliver Magazine reported that despite the ROI potential from data hygiene, many companies still haven’t cleaned up their lists. Data management is still a hot topic for many companies these days. Marketers too often focus on how best to use the data rather than spending enough time wondering whether the data itself is clean. Good data [...] Now is a great time to take advantage of direct mail and other underused marketing channels. Many businesses have shifted advertising to online efforts. Maybe this is the time to see our current economy as an opportunity. What a great occasion to increase brand advertising! Successful brand advertising is all about building a connection with [...] Many people are hurting and according to most experts it is going to take a long time for the employment rate to pick back up. However, just as it took a very long time for people to admit that our economy was not good, things may be better than we think. In October of 2008 I [...] |
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