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USPS January 2011 Price Increases

The United Postal Service (USPS) will increase prices on January 2, 2011. The most noticeable will be the increase in the price of a first class stamp from $0.44 to $0.46. The post office is doing many things to help. They are releasing some new forever stamps in October. The stamps, featuring evergreen trees, can [...]

September 16th, 2010 | Tags: , , , , , | Category: Direct Mail, Economic News, Saving Money | 8 comments

New Statistics About Mail

In a recent article in Target Marketing Magazine titled To Mail or Not to Mail author Pat Friesen cited some surprising statistics.

“Fifty-six percent of Americans surveyed by InnoMedia say receiving mail is a pleasure.”

“Sixty-seven percent of Americans feel traditional mail is more personal than Internet communications, according to research from the U.S. Postal Service.”

“Among Gen [...]

January 14th, 2010 | Tags: , , , , , | Category: Buying Behavior, Direct Mail | Leave a comment

No Increase in Postage Prices for 2010

The US Postmaster General, John Potter announced in November 2009 that “there will not be a price increase for market dominant products including First-Class Mail, Standard Mail, periodicals, and single-piece Parcel Post.”

We hope you all find this encouraging news as you begin your budgeting and planning for 2010.

November 10th, 2009 | Tags: , | Category: Direct Mail | Leave a comment