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Direct Mailing Trends

Target Marketing Magazine examined the last year and a half of the Who’s Mailing What Archive and concluded a few trends.

Repetition

Repeat mail was up 12 percent in 2010. It now represents a full quarter of all direct mail. The reasons include mailers being budget-conscious and staying with efforts that are clearly working.

Gifts

Mailing premiums has increased [...]

Tips for Using Direct Mail to Boost Website Traffic

Marketing Profs published a great article about generation more online traffic using direct mail.

Online and offline media work well together. An integrated approach can work wonders.

We told you about how 76 % of internet users were directly influenced to buy an item or service thanks to direct mail Better still, direct mail remains the one [...]

The New York Times reported on a Gallup Poll that found that people start out at age 18 feeling pretty good about themselves, and then, apparently, life begins to get challenging. They feel worse and worse until they hit 50. At that point, there is a sharp reversal, and people keep getting happier as they [...]

Tips to Make Direct Mail Work Smarter

Direct mail remains a vital component of marketers’ programs. Direct mail is becoming more sophisticated and is capable of delivering higher results. Late last year Randy Spurrier shared his thoughts about ways to improve mail’s results in a post on IMedia Connection. Some direct marketers are transitioning away from “blast” campaigns and are moving toward [...]

More Evidence that Paper and Print Feel Better

Deliver Magazine reported on a survey conducted by Harris Interactive that found that 64 percent of employed US adults say print media is easier to read than the digital equivalent. 68 percent say that they feel more comfortable reading something on paper than on screen, suggesting that we associate things we can touch and feel [...]

A College Student’s View of the Mail

Loyola University student Andy Dorsey describes his feelings about personal postal mail in an opinion-editorial.

“Sure, it’s cheaper and easier to e-mail people, but it’s just not the same. When you see an e-mail in your inbox, you probably dread the homework assignment, request to attend an event or at the very least, the obligation of [...]

Do More Marketing with Less Money

Stagger mailing schedules (200 piece mailings still qualify for presorted postage discounts)
Think about new ways to get more from your customer list

Would you tell a different story to someone based on where they live or the business is located?
Would you offer a deeper discount if they have not purchased from you in the last year?
Would [...]

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