To continue with our ideas about building confidence, BNET summarized an interview about building self-confidence and authority during presentations. The idea is that expansive poses (arms wide apart) practiced over a two-minute period before a presentation stimulates higher levels of testosterone, the dominance hormone, and lower levels of cortisol, the hormone associated with stress. Poses, [...]
We started writing this blog about a year ago. The two articles that have received the most comments are Direct Mail Hot Spots and Tips to Make Direct Mail Work Smarter. Both of these posts offer practical tips and ideas to make the most out of a great medium, direct mail, for communicating with your [...]
BtoB Online summarized a study on Sources of B-to-B Data that reveals an evolution in how business data are collected and offered.
“The background for this study is the lack of confidence business marketers have in publicly available prospecting files,” said Ruth P. Stevens, a customer acquisition and retention consultant, Columbia University business professor, and co-author [...]
The U.S. Census is still advertising, urging people to complete and mail back census forms. The Harvard Business Review’s Daily Stat forwarded some information from the Pew Research Center anticipating that 12% of Americans would not fill out the form.
What does that mean? A form mailed to Americans generated an 88% response rate. 88% is [...]
Most of the information available to businesses and marketers is currently promoting “digital” communication. What about paper?
Paper can be touched and felt.
Print is persuasive. On paper, you can communicate at greater length (due to less eyestrain) and more depth – attention spans are longer for print.
Paper materials prompt action. There are examples that printed pieces [...]
These days we are all doing more with less:
Squeezing the very last bit of toothpaste from the tube
Cooking more at home, using leftovers
Giving your time as Christmas gift
Finding joy in shopping bargains
Direct mail has always been the advertising method that offers measurable results. Mail is scalable, you can send as many cards or letters [...]