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Most of what we read about marketing is about how to make the most of social networks or how to optimize something. While staying current with technology and using available resources to connect with your customers is very important, most marketers still are not spending a majority of their advertising budgets online, even if your [...] Business Week published an article titled, “What Should You Spend on Advertising?” Instead of seeking a rational answer to the question, many just ignore it and hope it will go away. Most emerging companies focus most of their time and talents on meeting the needs of customers, which is a great strategy. If they don’t take [...] Is it really the economy, or is the recovery sluggish because people are not being reached when they want to consider marketing messages? In a post that appeared on a Harvard Business Review blog, Dick Patton suggested that the four P’s of the traditional marketing mix (product, price, placement and promotion) be replaced. His article suggests [...] A refresher for some of you and perhaps a fresh outlook on some basics. Step 1: Understand your customer See other posts about segmentation and definition Step 2: Create value for your customer Focus on product or service features Target Marketing Magazine included some great tips and considerations for creative planning as a part of suggestions for campaign planning meetings. We want to help you think about these as you plan your Direct Marketing. The Offer Remember, an offer can be a full-price product with special value. Why was it created? We have posted a few articles about branding and why it is so important in marketing. We thought it might be helpful to suggest some ideas to help you refine and define your brand. What is a brand? the outside view of the company, product or service. We did a study and analysis of our customers and sales over the last 14 years. We found a few surprises. Even though we have a passion for helping new businesses get started and grow and love watching people realize their dreams. The average number of years that one of our customer organizations has been operating [...] Many people are hurting and according to most experts it is going to take a long time for the employment rate to pick back up. However, just as it took a very long time for people to admit that our economy was not good, things may be better than we think. In October of 2008 I [...] |
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