Maintain Customer Relationship | Rational Marketing

Tools to Stand Out

BNET shared some stories about marketing tactics that independent bookstores are using to remain successful.

Expand your reach to a national market.
Go green.
Create a store within a store.
Open your doors to the community.
Cultivate the next generation [...]

Is It The End of the Marketing Funnel

Marketing has grown more complicated, media choices have exploded, and consumers have asserted themselves more visibly than ever before. So perhaps some of the classical ways to understand and visualize marketing concepts, need to change and evolve too.

Forbes.com shared some information from Forrester that found that 53% of U.S. online consumers research products online that [...]

Simplify

Because it is still January and many of us are still looking for ways to improve…

Perhaps looking around and asking questions like, “Is this as simple as it can be?” Or even, “Is this necessary at all?” A BNET post titled Do You Make Things Too Complicated? Take the Razor to Them, led us to [...]

Reasons For Facebook Unfriending

A University of Colorado Denver Business School student revealed the top reasons for Facebook unfriending, who is unfriended and how they react to being unfriended.

After surveying more than 1,500 Facebook users on Twitter, Christopher Sibona, a PhD student in the Computer Science and Information Systems program, found the number-one reason for unfriending is frequent, unimportant [...]

The Value of Touch

The Harvard Business Review Management Tip of the Day talked about how powerful an appropriate pat on the back can be with employees. They reminded us about an abundance of studies demonstrating the power of touch on everything from Rhesus monkeys to students in a classroom.

A pat on the back or a brief touch on [...]

A Strategy for Tough Times

BNET posted an article in its leadership section titled, “What to Do in a Double-Dip Recession? Grow!” This may sound counter intuitive but it isn’t. There is evidence and research everywhere to support the notion that if you invest in gaining market share when your competitors are just trying to hang on, you will be [...]

Creating More Value in the Mail

DMNews published a story about trends in marketing campaigns that stress customers’ ideas of “value”.

US consumer spending grew at the fastest rate in three years during the first quarter of 2010, according to figures from the Commerce Department. Overall spending grew 3.6%, with spending on durable goods increasing 11.3%. For nondurable goods, the increase was [...]

Direct Mail Works

Smart Money Magazine published an article in the June issue with the title “Why Your Mailbox Runneth Over”. The article stated that charities still rely heavily on direct mail as a fund-raising tool. Nonprofits spent $1.8 billion on direct-mail solicitations in 2009.

Pasadena, Calif., marketing consultancy Russ Reid Co. found that fund-raising campaigns with 12 to [...]

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