There are many sources and resources about color and color psychology, we stumbled across this image that was a part of post.
How Colors Affect Buying Behavior
There was some great information that we hope you can use in your marketing and mailing creative.
93% of consumers placed visual appearance and color above other factors when shopping.
85% [...]
There is more scientific explanation about how and why getting people to act right away can be so powerful. Harvard Business Review’s Daily Stat excerpted more findings about the way our brains work.
Harvard economist David I. Laibson explained that the “impatient” brain, which dominates when we think about immediate gratification, discounts at about 4% per [...]
We have shared many statistics the past year about response numbers. We think we should review some of them.
More than 70% of Gen Yers (born 1977-1994) and Gen Xers (born 1965-1976) sort their mail immediately.
76% of internet users were directly influenced to buy an item or service thanks to direct mail.
78% of email recipients do [...]
One of our favorite quotes is “those who fail to learn from history are doomed to repeat it”.
In a discussion with the members of LinkedIn’s Direct Mail Group, author Dave Lewis, reviewed the history of broadcast faxes as an advertising medium and made some interesting comparisons with e-mail. He concluded that e-mail works great for [...]
According to a study by branding agency Millward Brown retold in a Neuromarketing blog post, physical media left a “deeper footprint” in the brain, even after for controlling for the increase in sensory processing for tangible items.
Images comparing Brain Scans of Paper vs Digital
The study concluded:
Material shown on cards generated more activity within the [...]
People say they prefer to watch television without ads, yet they enjoy programs that have commercial interruptions more.
The Harvard Business Review recently published the results of a study and asked the authors to “Defend the Research”. The authors found that People who watched a program with commercials were willing to pay 30% more for a [...]
We attended a seminar that suggested that 80% or 90% of people believe posted consumer reviews. The Harvard Business Review’s Daily Stat stated that each year, consumers make more than 500 billion online impressions on one another about products and services.
These WOW numbers reinforce the idea that once your potential customers find you or know [...]
Genes are responsible for 45% of the variance in people’s response to surveys, according to a survey of more than 1,000 sets of twins. “There is a pretty strong genetic predisposition to not respond to surveys,” says lead researcher Lori Foster Thompson of North Carolina State. The paper, “Genetic underpinnings of survey response,” was co-authored [...]
One of our favorite authors, Pat Friesen, discussed fonts in a recent issue of Target Marketing Magazine.
Select typefaces and fonts for their readability. A typeface is a set of fonts in the same family, such as Arial or Goudy. A font is a single kind of typeface, whether it is Times New Roman bold or [...]
As a follow up to our post about “WOW” numbers:
According to the USPS Household Diary Study, 79% of all households read or scan the advertising mail sent to their home.
ATG’s Cross-Channel Commerce: The Consumer View report found that 78% of consumers are using multiple channels to research, shop, and ultimately complete purchases. Consumers browse and [...]