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An ergonomics study at Cornell University found that warm workers work better, chilly workers made more errors. When the office temperature increased from 68 to 77 degrees Fahrenheit, typing errors fell by 44 percent and typing output jumped 150 percent. This strategy makes sense especially this summer as we all are trying to save wherever we [...] BNET posted an article titled “Spray and Pray: Why Does Anyone Still Buy Advertising?” This stirs many controversial thoughts. While we agree with the line of thinking about the problems with many traditional forms of advertising that offer no accountability. We don’t want direct mail to get lumped into being called “spray and pray”, spraying money [...] The Harvard Business Review highlighted a story from Bloomberg about the number of US rail cars filled with waste as an indicator of economic growth. The stories stated that the number of cars jumped to 79,044 in April and May 2010, an increase of 45% from a year earlier, according to the Association of American Railroads. [...] The Mortgage Bankers Association reported that 1.2 million households were lost from 2005 to 2008, despite a population increase of 3.4 million. The decline in households has likely contributed to the excess supply of apartments and single family homes on the market. Household formation should pick up once the job market stabilizes. Young adults need [...] Deliver Magazine provided some thought provoking questions for many organizations and their marketing teams. You spend hours crashing through strategy documents, pulling out nuggets of customer insights, determining differentiators in the industry and understanding what it is that makes your corporation unique. And in the end, you have a vision of who and what your company [...] According to an extract by Harvard Business Publishing of a snapshot of Economic Conditions, by McKinsey Global, 69% of a global panel of executives surveyed during the second week of December 2009 said they expected their national economies to be at least moderately better by the end of the first half of 2010. In [...] Now is a great time to take advantage of direct mail and other underused marketing channels. Many businesses have shifted advertising to online efforts. Maybe this is the time to see our current economy as an opportunity. What a great occasion to increase brand advertising! Successful brand advertising is all about building a connection with [...] According to an article extracted from a November 2009 McKinsey Quarterly by Harvard Business Publishing, executives are becoming more optimistic about the economy and the strength of the recovery. In the survey conducted during the last week of October 2009 that measured executive mood, 51% said they think the economy is better now than it [...] |
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