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Think about common paper sizes. Your printer buys paper from paper mills in standard sizes. Hopefully your printer will try to help you minimize your costs and maximize the amount of the sheet that will be used, so you are not paying for paper that you won’t use or waste. The most common sizes of paper [...] To continue with our last post about the power of color, we stumbled across a site called Information is Beautiful that posted a great chart that featured 84 feelings and emotions and the colors associated with them in the following cultures: Western/American, Japanese, Hindu, Native American, Chinese, Asian, Eastern European, Muslim, African and South American. Some [...] The Harvard Business Review’s Daily Stat summarized some findings from a Journal of Marketing article titled, the Sound of Brands. A restaurant name containing repetitive sounds puts patrons into a good mood, and they are thus more likely to order chocolate cake for dessert than fruit salad. But the effect vanishes if the name represents too [...] The Harvard Business Review shared some ideas in a blog post about “How Your Brain Connects the Future to the Past”. A good memory can help you better navigate the future. In business, anticipating and negotiating future demands is an asset. A proactive brain uses details from past experiences to make analogies with your current surroundings. [...] We all have awful days. Gretchen Rubin, author of The Happiness Project, shared many ways to deal with a terrible day. Resist the urge to “treat” yourself. Often, the things we choose as “treats” aren’t good for us. The pleasure lasts a minute, but then feelings of guilt and other negative consequences just deepen the lousiness [...] Ed Mayer is credited with stating the idea that direct marketing success is attributed to: 40% List 40% Offer 20% Everything Else As we all optimistically look forward and consider fresh marketing approaches, how can we help you? Is it time to append your customer list with more details that will give you more [...] One of our favorite authors, Pat Friesen, discussed fonts in a recent issue of Target Marketing Magazine. Select typefaces and fonts for their readability. A typeface is a set of fonts in the same family, such as Arial or Goudy. A font is a single kind of typeface, whether it is Times New Roman bold or [...] Newsweek published an article titled “Forget Brainstorming”. Brainstorming became popular in 1953 with the publication of a business book, Applied Imagination. But it’s been proven not to work since 1958, when Yale researchers found that the technique actually reduced a team’s creative output: the same number of people generate more and better ideas separately than [...] |
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