Consumer Buying Behavior | Rational Marketing

Marketing Happiness

Perhaps this is one of the reasons we love marketing. Jennifer L. Aaker, a marketing professor at Stanford University’s School of Business, Melanie Rudd, a Stanford MBA student, and Wharton marketing professor Cassie Mogilner, examined 60 academic studies looking at the way people spend their time and how that affects happiness. Their conclusions were recently [...]

The Power of Color

There are many sources and resources about color and color psychology, we stumbled across this image that was a part of post.

How Colors Affect Buying Behavior

There was some great information that we hope you can use in your marketing and mailing creative.

93% of consumers placed visual appearance and color above other factors when shopping.
85% [...]

Why Immediate Gratification Is So Powerful

There is more scientific explanation about how and why getting people to act right away can be so powerful. Harvard Business Review’s Daily Stat excerpted more findings about the way our brains work.

Harvard economist David I. Laibson explained that the “impatient” brain, which dominates when we think about immediate gratification, discounts at about 4% per [...]

Direct Mail and Marketing Response Numbers

We have shared many statistics the past year about response numbers. We think we should review some of them.

More than 70% of Gen Yers (born 1977-1994) and Gen Xers (born 1965-1976) sort their mail immediately.

76% of internet users were directly influenced to buy an item or service thanks to direct mail.

78% of email recipients do [...]

Advertising Celebration

One of our favorite holidays is fast approaching. The day is this Sunday, a day most others refer to as Super Bowl Sunday. We love it because it is one of the rare days when most of us pay attention to the commercials and some of us even watch the game. We shared some great [...]

Is It The End of the Marketing Funnel

Marketing has grown more complicated, media choices have exploded, and consumers have asserted themselves more visibly than ever before. So perhaps some of the classical ways to understand and visualize marketing concepts, need to change and evolve too.

Forbes.com shared some information from Forrester that found that 53% of U.S. online consumers research products online that [...]

Proof of Why Large Committees Don’t Work

In decision making groups, 7 people could be the optimal number.

The Harvard Business Review’s Daily Stat shared the findings of Decide & Deliver: 5 Steps to Breakthrough Performance in Your Organization. Once you’ve got 7 people in a decision-making group, each additional member reduces decision effectiveness by 10%. Thus, a group of 17 or more [...]

Simplify

Because it is still January and many of us are still looking for ways to improve…

Perhaps looking around and asking questions like, “Is this as simple as it can be?” Or even, “Is this necessary at all?” A BNET post titled Do You Make Things Too Complicated? Take the Razor to Them, led us to [...]

Lessons Learned from The Gap

BNET recently discussed The Gap’s logo change and the quick abandonment for something that looks much more like the original.

These ideas could share some new insights about brand management.

Consumers own brands. Your brand does not have any value until it is valued by your customers. You might feel your business needs to be rebranded or [...]

Reasons For Facebook Unfriending

A University of Colorado Denver Business School student revealed the top reasons for Facebook unfriending, who is unfriended and how they react to being unfriended.

After surveying more than 1,500 Facebook users on Twitter, Christopher Sibona, a PhD student in the Computer Science and Information Systems program, found the number-one reason for unfriending is frequent, unimportant [...]

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