|
|||
|
BNET recently posted a story about the success of Crumbs Bakery in New York City. The article is titled, “Startup Survival: How to Get Past the 3-Year Hump,” the point being that smart marketing makes for financial success. The rational way to raise your gross margin is to differentiate your business by redefining your company as [...] The Harvard Business Review’s Daily Stat reminds us why pricing is so important. The McKinsey Quarterly found a company that was selling an industrial piece of equipment with a net margin of -200%. Long Term Pricing Strategy The lesson is that we should price products or services across the product life cycle. The example of the [...] BNET shared some stories about marketing tactics that independent bookstores are using to remain successful. Expand your reach to a national market. The Harvard Business Review’s Daily Stat summarized some findings from a Journal of Marketing article titled, the Sound of Brands. A restaurant name containing repetitive sounds puts patrons into a good mood, and they are thus more likely to order chocolate cake for dessert than fruit salad. But the effect vanishes if the name represents too [...] The Harvard Business Review in promoting an article for sale titled, The One Thing You Must Get Right When Building a Brand, offered some information to entice readers. It’s wrong to think we’re entering a world in which traditional marketing activities will become irrelevant. Yet the scale and speed of social media make it urgent to [...] We started writing this blog about a year ago. The two articles that have received the most comments are Direct Mail Hot Spots and Tips to Make Direct Mail Work Smarter. Both of these posts offer practical tips and ideas to make the most out of a great medium, direct mail, for communicating with your [...] Technology may make the tiniest windows of time entertaining, and potentially productive. But scientists point to an unanticipated side effect: when people keep their brains busy with digital input, they are forfeiting downtime that could allow them to better learn and remember information, or come up with new ideas. The New York Times published an article [...] If you’re looking for a reliable way to bring in revenue, the best place to start is by contacting your best customers. Start by Segmenting Your Customer List Your best customers are the most likely to purchase. Try dividing by sales or average order size. Analyzing your customers will identify strategic breaking points between groups. When [...] |
|||
|
Copyright © 2012 Dean's Mailing & List Services, Inc. - All Rights Reserved |
|||