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Wired.com reported on the findings of an analysis of 1.2 billion messages sent in 2009, seven out of every ten Twitter messages get absolutely no reaction. We just completed a marketing outlook survey for the CMO (Chief Marketing Officer) Council that seemed to leave out many aspects of “traditional” marketing. So the question is if numbers and [...] Business Week published an article titled, “What Should You Spend on Advertising?” Instead of seeking a rational answer to the question, many just ignore it and hope it will go away. Most emerging companies focus most of their time and talents on meeting the needs of customers, which is a great strategy. If they don’t take [...] A refresher for some of you and perhaps a fresh outlook on some basics. Step 1: Understand your customer See other posts about segmentation and definition Step 2: Create value for your customer Focus on product or service features Target Marketing Magazine included some great tips and considerations for creative planning as a part of suggestions for campaign planning meetings. We want to help you think about these as you plan your Direct Marketing. The Offer Remember, an offer can be a full-price product with special value. Why was it created? We have posted a few articles about branding and why it is so important in marketing. We thought it might be helpful to suggest some ideas to help you refine and define your brand. What is a brand? the outside view of the company, product or service. Andrea Syverson suggested some ideas in Target Marketing Magazine to get you started in your thinking about how to differentiate your brand. We like to cheer for the underdogs, they try harder. These “underdogs” seem more comfortable in their own brand skins. They are original. They are daring. They are independent thinkers. What about your brand? I [...] Many people are hurting and according to most experts it is going to take a long time for the employment rate to pick back up. However, just as it took a very long time for people to admit that our economy was not good, things may be better than we think. In October of 2008 I [...] |
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