BNET recently interviewed David Allen abut 3 Reasons Your To-Do List Keeps Getting Longer.
- Personal organization tools don’t get you organized.
- Technology won’t help, it is making things worse.
- It’s not about managing time, it’s about managing your attention and focus.
So thinking about your customers, how can you help them? Present your information in a way that allows them to give it attention and focus. Direct mail is a great way to do that. The Mail Moment study gave us: “Right now – in a market you want to reach – your ideal prospect is just waiting for the moment. She’s eager to invite you in to see what your message can bring to her life. She’s even willing to set aside time to focus solely on what you have to say.”
CBS Money Watch posted an article about some instances when it might be less expensive to pay a professional. Their list included: changing the oil in a car, formal printing jobs, selling valuable personal items and taxes. There is even a website called diyornot.com that helps to calculate if it is worth the money savings to attempt a home improvement project by yourself.
To expand on the explanation of asking a professional to print invitations, posters or other materials, the Money Watch team discussed the costs of ink cartridges, time and frustration.
Mailing is very similar to printing. Using a professional mailer can definitely save you time and frustration. A professional mailer can also update your mailing list by checking for changes of address and identify undeliverable addresses that may only need a small correction.
Mailings can qualify for the discounted presorted rates with quantities as small as 200 items. The postage savings will start to save you money and pay for the services of a professional at surprisingly low quantities.
We recently received an email from a customer that read “Thanks for my edu-mail-cation!”
It is a great play on words and such a part of what we do that we thought it would be fun to share it.
Are you wondering what some of the newest acronyms mean? Or if some new technology is really going to help you or save you money? Have you always wondered if there was more than one way to define your customers? Give us a call or send us an email, we would be honored to share what we know.
Ed Mayer is credited with stating the idea that direct marketing success is attributed to:
20% Everything Else
As we all optimistically look forward and consider fresh marketing approaches, how can we help you?
- Is it time to append your customer list with more details that will give you more accurate information to select new prospective customers?
- Can we do some research for you to help you select the best possible list to meet your needs?
- Do you have a new idea about an offer and want to ask for another opinion?
- Are all the details for your offer and everything else clear?
The United Postal Service (USPS) will increase prices on January 2, 2011. The most noticeable will be the increase in the price of a first class stamp from $0.44 to $0.46. The post office is doing many things to help. They are releasing some new forever stamps in October. The stamps, featuring evergreen trees, can be purchased for $0.44 and used “forever” to mail first class letters.
Prices for Standard Mail and Periodicals will also go up about 5.6%. Knowing the facts in advance can help in planning for end of the year advertising and direct mail.
In the August issue of Deliver Magazine, the editors make a case for Direct Mail’s future.
Direct mail is entering a new age. Long an effective marketing device, mail is now being linked with new technologies in astounding ways that improve its effectiveness and bring a new engagement. It wasn’t supposed to be this way. Emerging technologies were expected to take what direct had done, and do it better, faster and cheaper. Consider the irony then that far from killing it off, digital is helping usher in this new era of direct mail.
Of course direct mail and digital have always been buddies. Mail was the primary way most of us learned about the Internet. (Remember those ubiquitous disks from a major online company?)
Catalogers have always known that mail can drive additional sales and online visits, and many digital entrepreneurs have turned to the mailbox to drive people to the inbox. The difference today is that marketers are now finding methods for combining digital technology with mail to increase the power of the message. Mail is no longer the carrier, the device you use to drive someone online. It’s the beginning of a conversation that carries on once the customer logs on.
Clearly, the efficiencies of mail — its laser-like ability to target customers, paired with a way to expand that message — is making marketers rethink their opinion of what many regarded as an “old” advertising vehicle.
It’s about the convergence of traditional and digital, yes, but that’s just the start. What we’re witnessing is a revolution that will launch mail into the next generation and beyond. It’s another lesson in the amazing adaptability of mail.
Marketers would be smart to take full advantage of this flexibility. And smart marketers do.