Buying Behavior | Rational Marketing

Marketing Happiness

Perhaps this is one of the reasons we love marketing. Jennifer L. Aaker, a marketing professor at Stanford University’s School of Business, Melanie Rudd, a Stanford MBA student, and Wharton marketing professor Cassie Mogilner, examined 60 academic studies looking at the way people spend their time and how that affects happiness. Their conclusions were recently [...]

Why Immediate Gratification Is So Powerful

There is more scientific explanation about how and why getting people to act right away can be so powerful. Harvard Business Review’s Daily Stat excerpted more findings about the way our brains work.

Harvard economist David I. Laibson explained that the “impatient” brain, which dominates when we think about immediate gratification, discounts at about 4% per [...]

Direct Mail and Marketing Response Numbers

We have shared many statistics the past year about response numbers. We think we should review some of them.

More than 70% of Gen Yers (born 1977-1994) and Gen Xers (born 1965-1976) sort their mail immediately.

76% of internet users were directly influenced to buy an item or service thanks to direct mail.

78% of email recipients do [...]

Confidence Building Tips

Staying cool under performance pressure is a learnable skill. Psychology Today republished an article called, “Confidence: Stepping Out”.

Most socially confident people learn specific skills:

Understand Your Body’s Signals

Six studies compared two groups of people during a hair-raising event such as an impromptu speech: One group said that their bodies were freaking out and another group said [...]

Is It The End of the Marketing Funnel

Marketing has grown more complicated, media choices have exploded, and consumers have asserted themselves more visibly than ever before. So perhaps some of the classical ways to understand and visualize marketing concepts, need to change and evolve too.

Forbes.com shared some information from Forrester that found that 53% of U.S. online consumers research products online that [...]

Proof of Why Large Committees Don’t Work

In decision making groups, 7 people could be the optimal number.

The Harvard Business Review’s Daily Stat shared the findings of Decide & Deliver: 5 Steps to Breakthrough Performance in Your Organization. Once you’ve got 7 people in a decision-making group, each additional member reduces decision effectiveness by 10%. Thus, a group of 17 or more [...]

Engagement and Motivation, Illustrated

The Harvard Business Review’s Peter Bregman told a story of cooking with farm fresh produce in a blog post titled, The Farm-to-Table Secret to Motivating People.

He told of how having the experience of a few days at a farm with his family connected him in unexpected ways to food and led to him feeling very [...]

Reasons For Facebook Unfriending

A University of Colorado Denver Business School student revealed the top reasons for Facebook unfriending, who is unfriended and how they react to being unfriended.

After surveying more than 1,500 Facebook users on Twitter, Christopher Sibona, a PhD student in the Computer Science and Information Systems program, found the number-one reason for unfriending is frequent, unimportant [...]

Paper Beats Digital For Emotion

According to a study by branding agency Millward Brown retold in a Neuromarketing blog post, physical media left a “deeper footprint” in the brain, even after for controlling for the increase in sensory processing for tangible items.

Images comparing Brain Scans of Paper vs Digital

The study concluded:

Material shown on cards generated more activity within the [...]

A Tribute to the Underdog

As a tribute to cute costumes and a way to help you consider a possible branding message, we want to share some highlights from Harvard Business School professor, Anat Keinan.

The weaker party is often more attractive to many people. The reason might be due to consumers wanting to identify with the underdog. In today’s economically [...]

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