To continue with our ideas about building confidence, BNET summarized an interview about building self-confidence and authority during presentations. The idea is that expansive poses (arms wide apart) practiced over a two-minute period before a presentation stimulates higher levels of testosterone, the dominance hormone, and lower levels of cortisol, the hormone associated with stress. Poses, such as crossing your arms make us look smaller, weaker.
A supporting idea is the act of physically occupying more space conveys many of the same benefits. Similarly, we work with our customers to help them use the largest format possible while respecting financial constraints to make the most confident statement. This really makes sense when we compare postcards of different sizes and how they look in a mailbox.
We usually respond positively to confident speakers and find them more believable and credible. How can we help you translate your great speaking skills and presentation to your marketing and mailing?