The Harvard Business Review’s Peter Bregman told a story of cooking with farm fresh produce in a blog post titled, The Farm-to-Table Secret to Motivating People.
He told of how having the experience of a few days at a farm with his family connected him in unexpected ways to food and led to him feeling very inspired to create some complex food with the produce they brought home. The conclusion he reached was that the earlier and sooner people get involved in a process, the more they become connected to it.
You want to try a new sales process? Don’t figure it all out yourself and then tell your sales people about it. Let them figure it out with you.
Want customers to buy your service or product? Involve them in the creation of it. They feel something deeper than the success of a project gone well. They feel pride of ownership. They feel satisfied by the journey that brought them to their success.
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