The 40-40-20 Rule

Ed Mayer is credited with stating the idea that direct marketing success is attributed to:

40% List

40% Offer

20% Everything Else

As we all optimistically look forward and consider fresh marketing approaches, how can we help you?

  • Is it time to append your customer list with more details that will give you more accurate information to select new prospective customers?
  • Can we do some research for you to help you select the best possible list to meet your needs?
  • Do you have a new idea about an offer and want to ask for another opinion?
  • Are all the details for your offer and everything else clear?

One comment

  1. very interesting info ! .

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