“55 Percent of Survey Respondents Cannot Effectively Measure Marketing ROI of Mobile, Social Media and Video,” this is the recent context of press release from Omniture. Omniture perceives this as an opportunity.
We reported on the results from a different study from R2integrated that found that 65% of companies had not increased revenue or profited using social media.
Is this really opportunity, or this an opportunity to reevaluate the great hope that new media would be the key to increased revenue?
Let us help you explore if a direct mailing campaign will help you grow your revenue.
A post that appeared on BNET offered some examples of how companies are gaining success by being slow. Slow goes against so much tradition and experience but the article offered two examples of companies that seem to be successful because they do things slowly. Perhaps a slower more deliberate approach is more appropriate for the issues faced by most businesses today because the challenges are deep and complex, not especially susceptible to quick fixes.
The leaders of five major magazine companies have come together to sponsor a campaign called, “Magazines, The Power of Print“. In one ad, they asked, “Will the Internet kill magazines? Did instant coffee kill coffee?” in another ad they stated, “We surf the Internet. We swim in magazines.” Then they share two very interesting statistics, WOW numbers, during the 12 year life of Google, magazine readership actually increased 11 percent. In the coffee ad, they state “even the 18 to 34 year old segment continues to grow… typical young adults now read more magazine issues per month than their parents.”
Numbers and statistics continue to support the facts that a quick fix and reliance on one media for marketing communication may not be the answer. Direct mail makes sense now more than ever before, because it is able to target exactly and it gives reliable feedback to continue to improve.
Ed Mayer is credited with stating the idea that direct marketing success is attributed to:
20% Everything Else
As we all optimistically look forward and consider fresh marketing approaches, how can we help you?
- Is it time to append your customer list with more details that will give you more accurate information to select new prospective customers?
- Can we do some research for you to help you select the best possible list to meet your needs?
- Do you have a new idea about an offer and want to ask for another opinion?
- Are all the details for your offer and everything else clear?
When faced with risks, organizations have two basic possible responses.
Rita McGrath shared her thoughts in blog post on The Harvard Business Review. Most organizations are heavily biased toward risk prevention. An alternative is to focus on building resilience so that when the unthinkable happens, you’re better prepared to face it. Look at all the risks you face and play out what you would do if any of them were to come to bear. Having systems in place to respond could save you valuable time, money, and resources.
Thinking the unthinkable and preparing to face it — may serve us better than risk avoidance.
We would always prefer to avoid negative outcomes if possible, and organizations should certainly invest in prevention. It may be wise to remember, though, that investing in resilience can be a complementary and essential component of preparing to face risks.