Genes are responsible for 45% of the variance in people’s response to surveys, according to a survey of more than 1,000 sets of twins. “There is a pretty strong genetic predisposition to not respond to surveys,” says lead researcher Lori Foster Thompson of North Carolina State. The paper, “Genetic underpinnings of survey response,” was co-authored by Dr. Zhen Zhang of Arizona State University and Dr. Richard Arvey of the National University of Singapore.
It will be interesting to learn if genetics plays a role in other types of response, including response to direct mail.
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