Details from France Provide Signals

The Harvard Business Review’s Daily Stat republished information from the McKinsey Quarterly about how people over age 55 will drive two thirds of all growth in consumer spending in France over the next 20 years. These findings can offer implications for other developed countries.

French Consumers

French Consumers

Consumers do respond differently to different types of media. While most of us still prefer direct mail, older consumers prefer it even more.

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