A Strategy for Tough Times

BNET posted an article in its leadership section titled, “What to Do in a Double-Dip Recession? Grow!” This may sound counter intuitive but it isn’t. There is evidence and research everywhere to support the notion that if you invest in gaining market share when your competitors are just trying to hang on, you will be in much better position when things do turn around.

We published these tips about Marketing in Tough Times a few years ago, they still seem very relevant today.

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