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Most of what we read about marketing is about how to make the most of social networks or how to optimize something. While staying current with technology and using available resources to connect with your customers is very important, most marketers still are not spending a majority of their advertising budgets online, even if your [...] On November 2, 2010 we the people are going to elect 36 U.S. Senators, all 435 House of Representatives and 37 governors. During the coming days, many political candidates and interested parties will use direct mail because it is effective. The USPS offers special services and some processing differences for political endorsements. Depending on the circumstances, [...] BNET posted an article in its leadership section titled, “What to Do in a Double-Dip Recession? Grow!” This may sound counter intuitive but it isn’t. There is evidence and research everywhere to support the notion that if you invest in gaining market share when your competitors are just trying to hang on, you will be [...] The Harvard Business Review offers great short tips in its “Management Tip of The Day”. These were offered as tips for new fragile ventures. They suggested that knowing these three things would help to manage through this precarious time. How many days you have to live? Businesses fail because they run out of cash. Knowing exactly how [...] BNET featured a post titled “No Budget? No Problem. How to Do More with Less.” The post highlighted an interview with adjunct professor at the Yale School of Management, Nancy Lublin. She retold a story about a time that President Lyndon Johnson visited NASA headquarters. While there, the President had a brief conversation with a [...] An ergonomics study at Cornell University found that warm workers work better, chilly workers made more errors. When the office temperature increased from 68 to 77 degrees Fahrenheit, typing errors fell by 44 percent and typing output jumped 150 percent. This strategy makes sense especially this summer as we all are trying to save wherever we [...] |
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