|
|||
|
This term got some attention in a few blogs last month. What exactly is a data rock star? A steward who understands both the complex intricacies of data management as well as the larger business challenge. A data rock star can provide guidance on both the IT and business side on how to make the [...] In a recent BNET post about ways to improve presentations, the author, Sean Silverthorne, looked to Steve Jobs for inspiration. This got us thinking about ways to improve overall marketing messages and especially direct mail messages. To translate some of those ideas: Color: What about a clean use of signature color? Can interest be heightened with simplicity? Space: Give [...] The Mortgage Bankers Association reported that 1.2 million households were lost from 2005 to 2008, despite a population increase of 3.4 million. The decline in households has likely contributed to the excess supply of apartments and single family homes on the market. Household formation should pick up once the job market stabilizes. Young adults need [...] In a column for Deliver Magazine titled “Power in the Mailbox” author Steve Cuno, told about a friend who received a personal note from the president of her bank, just to check up and make sure the bank was treating her well. Thanks (perhaps ironically) to e-mail and the Internet, direct mail may now be [...] Switching fonts could save money and ink. The University of Wisconsin Green Bay’s IT department has changed the default font for all users of Outlook to Century Gothic, and urges users to switch the default font in other applications too. The IT department said Century Gothic requires 30% less ink in printouts than Arial, the [...] Smart Money Magazine published an article in the June issue with the title “Why Your Mailbox Runneth Over”. The article stated that charities still rely heavily on direct mail as a fund-raising tool. Nonprofits spent $1.8 billion on direct-mail solicitations in 2009. Pasadena, Calif., marketing consultancy Russ Reid Co. found that fund-raising campaigns with 12 to [...] Forrester is selling a report titled, “The Future Of Agency Relationships” with a subtitle of “Marketers Need To Lead Agency Change In The Adaptive Marketing Era”. The report encourages marketing leaders to re-evaluate their relationships with advertising agencies and in the process suggest that agencies should continually reinvent themselves to serve their clients. They suggest that [...] |
|||
|
Copyright © 2012 Dean's Mailing & List Services, Inc. - All Rights Reserved |
|||