Deliver Magazine reported on a survey conducted by Harris Interactive that found that 64 percent of employed US adults say print media is easier to read than the digital equivalent. 68 percent say that they feel more comfortable reading something on paper than on screen, suggesting that we associate things we can touch and feel as being more “real”.
How can we help you put something “real” in your customers and prospects hands so they feel more comfortable and find your communication easier to read? Direct mail is a great idea!
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