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Use your own list Your own list of customers and prospects who know you and have previously responded to your advertisements will generate a much greater response. Update your list frequently with changed addresses. What is in it for the reader What excites you may not be what resonates with your audience. What’s most important to your reader [...] What is the best way to give advice and feedback? Why do you want to get better at the art of giving good, old-fashioned advice. It is less about the quality of advice and more about the way it’s delivered. The way advice is given can inadvertently increase the receiver’s resistance to hearing it or [...] Marcia Yudkin wrote some ideas in her weekly email “The Marketing Minute” for ways to involve the senses of readers in marketing copy. She was attracted to a magazine ad for Puerto Plata, Dominican Republic: “You’re welcomed by warm smiles, slapping dominoes and whispering trade winds. Here, you can share sunsets with artists and fishermen as [...] The Aberdeen Group published a report of survey results titled: “Sales Intelligence: Preparing for Smarter Selling”. They found that within Best-in-Class companies, an average 52% of sales representatives are currently achieving quota, as compared to a 26% average among Laggard organizations. Best-in-Class companies see a 9% year-over-year reduction in time sales reps spend searching for relevant [...] Marketo provided the inspiration for these tips. They propose a process for growing business to business sales leads. 1. Nurture. Lead nurturing is the process of using many channels including the mail, phone, web, email, and other channels to build relationships with qualified prospects who are not ready for sales efforts. Many leads are still in [...] |
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