Direct Magazine published an article titled, “Make the Most of What You’ve Got”. Author, Carol Lustig, shared some realistic practical information with a great attitude. She talked about how her information technology systems were not completely up to date and she was not able to get the exact customer purchase data that she wanted to use for a new campaign.
The result was that working with what was available, a new campaign has been launched and customer relationships are being retained using targeted specific information.
We have talked about the ideals of customer segmentation and market analysis, but the other side of those ideas is that we just need to do something! Maybe that something is just to start with what we have.
Please talk to us, we are here to save you every possible fraction of a cent on postage and that sensibility can help you make the most from what you already have (creative ideas, artwork, customer information, extra mailing pieces, samples…).
Leave a Reply