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As you work on putting together your direct mail piece, one designer shares his rules. Some of them may be valid for you, others maybe not. We just want to get you started. From: Design Elements: A Graphic Style Manual by Timothy Samara Have a concept We found some ideas about postcard design at this site from Chuck Green on Ideabook.com. What is the purpose of a post card? “Greetings from” and rotating racks decorated with pictures of places great and small—those are the type of messages associated with post cards. The marketing potential of a simple card is unbounded. You can show [...] Creativity Sparks Do something mindless (take a long drive on familiar roads, do housework or yard work, take a long bike ride or walk) A refresher for some of you and perhaps a fresh outlook on some basics. Step 1: Understand your customer See other posts about segmentation and definition Step 2: Create value for your customer Focus on product or service features This is a continuation of Target Marketing Magazine’s article about customer segmentation. Modeling for Performance Behavioral models can help you refine campaigns and follow-up marketing by allowing you to predict the likelihood of profit-driving behaviors such as payment, multiple orders and renewal. Model-based, predictive segmentations can be applied in the following ways: Refine descriptive segments to increase campaign [...] This is a continuation of Target Marketing Magazine’s article about customer segmentation. Third Party Information The data you have on your customers, great as it is, just isn’t a complete picture. Understanding what, when, where and how consumers do business across a large group of marketers gives you insight you can’t get from your housefile. New sources [...] Target Marketing Magazine published an article about customer segmentation. Why Rethink? Everyone talks about reaching the right consumer with the right offer at the right time, but how do you deliver? Many marketers do a great job capturing, tracking and leveraging customer data. They know what segments work and which don’t. But today, every marketer’s “ideal customer [...] ABC15 ran a story about a family that has been trying to find their lost pet dog. They have put posters up everywhere, taken fliers to area veterinarians, and now they are trying postcards. The story featured a service that creates postcards to saturate the neighborhood with a photo of the lost pet, some basic [...] A new simple approach may help you create some new ideas for your next direct mail piece. Step 1, Answer these questions: What problem does your product (or service) solve, and for whom? Pat Friesen put together a checklist for Target Marketing Magazine to help business owners, product managers or marketing/advertising directors provide direction and input to writers who have the important assignment of crafting messages that generate response—whether it’s a click, call or car trip to a store or event. Even if you are not a writer, you [...] |
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