In December 2009, Deliver Magazine did a summary of statistics about new parents that they extracted from TheBump.com.
- 69% of new and expecting moms use the samples received in pregnancy and parenting gift packs
- $3,342.00 is the average amount spent during the first year of pregnancy
- 85% of new parents set up a college savings plan
- 82% of new parents create a will/living trust/estate plan
- 67% of new parents book a vacation
- 51% of new parents purchase or lease a new or pre-owned car
- 32% of new parents purchase a home for primary residence.
These facts remind us that life changing events prompt changes in buying behavior. Other life changing moments:
- Getting a driver’s license
- Going to college
- Entering the work force
- Getting married
- Empty nest
- Retirement
I think you get the idea. I know that my friends are looking forward to children going away to college so they can finally fix up their houses. Can we help you reach a key group as they go through new experiences that lead to new needs and wants? Using a well defined list helps you speak directly to people who need and want what you have to offer.
That rss page on your blog here is magnificent, you should tell people about it in your upcoming post. I haven’t noticed it a first, now I’m using it every morning to check on any updates. I’m on a very slow dial-up connection in Australia and it’s rather baffling to sit there and wait for such a long time ’til the page loads… but hey, I just found your rss page and added it to the Google Reader and there you are… I’m always up-to-date! Well buddy, keep up the good work and make that rss button a little bigger so that other people can enjoy that as well 😛
Hey, just want to let you know that your RSS feed is generating WC3 errors for me. Please find a solution!
Thank you! I checked with the WC3 Validator made one change and it checked out.
10 Parenting Tips For All New Parents…
[…] If you are like most parents, in all probability want to raise healthy, brilliant kids. You may already have some thoughts on how to accomplish this. Here are some parenting tips that will assist parents ensure their babies develop to their full …
[…] help you as you write compelling appeals. This is a great complement to marketing to people during life changing events. July 27th, 2010 | Tags: Consumer Buying Behavior, Copywriting, Customer Characteristics, […]
You make blogging look like a walk in the park! I’ve been trying to blog daily but I just cant find writing material.. you’re an inspiration to me and i’m sure many others!