Many businesses are re-evaluating any and all business decisions, including marketing decisions, during this economic cycle. They are looking at response rates to their marketing efforts and the costs to get those responses.
The US Postal Service published a study called “The Mail Moment”. This study was conducted a few years ago after most Americans had adopted new habits for shopping and gathering purchasing information using the Internet.
“The Mail Moment defines the highly interactive daily ritual that consumers devote to bringing in their Mail and discovering what it offers.”
“Right now – in a market you want to reach – your ideal prospect is just waiting for the moment. She’s eager to invite you in to see what your message can bring to her life. She’s even willing to set aside time to focus solely on what you have to say.”
“The study also found that Mail is placed where it’s seen and used and that it moves from room to room, allowing consumers to read it at their convenience. Mail may be the easiest way to reach household and financial decision makers.”
Mail is welcomed into people’s days and plays a unique and personal role in their lives. Mail offers you the opportunity to create an emotional connection with your customers.