Most of the information available to businesses and marketers is currently promoting “digital” communication. What about paper?
Paper can be touched and felt.
Print is persuasive. On paper, you can communicate at greater length (due to less eyestrain) and more depth – attention spans are longer for print.
Paper materials prompt action. There are examples that printed pieces drive sales through other channels, including web sales.
Paper gets read when the recipient is in the mood, unlike emails, tweets, texts, or other updates which are usually read immediately or deleted.
To get through, to stand out, to get read rather than skimmed, to trigger orders, printed postal mail is still a great way to use marketing resources.
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