Now is a great time to take advantage of direct mail and other underused marketing channels.
Many businesses have shifted advertising to online efforts. Maybe this is the time to see our current economy as an opportunity. What a great occasion to increase brand advertising!
Successful brand advertising is all about building a connection with your customer, this establishes your business or product as something which is known and trusted. Brand marketing helps us trust a company and buy when we see their ads later on. One of the greatest challenges for smaller businesses is to establish a name for themselves, and a downturn actually provides an opportunity to do that because it tends to suppress brand building advertising. What a great chance to be able to jump over your competitors, especially if the market leader has curtailed their advertising spending during the downturn.