Direct Mail Checklist

Checklist to follow before direct mailing and marketing

□ Communicate with us as soon as the project is defined so we can begin to help you with list selection.
□ What geographic area do you want to reach?
□ Do you want to limit the list by selecting special criteria?
□ Do you want to restrict the list in other ways?

□ We can use your existing customer lists to add to our data or we can suppress your existing customers from our lists.
□ Transmitting the data to Dean’s Mailing (through email, our ftp site or a disk) as soon as the project is defined or at least when the pieces go to press will allow extra time for data checking and formatting.

□ We will use this name on all of our internal records, postal documentation and the invoice we present to you for payment
□ If you use a purchase order with the project please use the same unique name

□ Please let us review your proof before you go to press.
□ We can help avoid processing, handling and postal problems with simple minor design changes.
□ Matching the permit number with the identical return address of the registered owner of the permit (this is critical for non profit mail)
□ Adherence to postal regulations governing non profit
□ Adherence to postal regulations governing presorted standard

□ How will the piece be mailed, with a first class stamp, precancelled stamp, metered postage or permit imprint?
□ Presorted first class, first class mail, presort standard, or non profit?
□ Do you want to include a barcode in the address? (Please be aware that the post office may spray a barcode on mail not addressed with a barcode)
□ Do you want to use an endorsement line or no endorsement line in the address block? (In some cases endorsement lines can reduce postage)

Please call us at 602-272-2100 for more details.